If your content is teaching people how to cook SEO Anomaly rice, it should show them a new way to cook rice and not the way every other blog post on the internet is showing them. Search engines work hard to reduce the amount of duplicate content in their results. This ensures the same content can’t rank for the same primary keyword twice. Indeed, structured data schema markup will, where appropriate, give your result more info such as star rating, pricing, stock availability and review stars. Your meta description tag is a factor Google pays attention to. This is important for rankings and ensuring higher click-thru rates from the organic search results.

Want to rank easier, higher and faster?

• Optimizing these elements not only improves your page’s rankings but also enhances user satisfaction.
• Therefore, you should optimize the image sizes and find the ideal balance between size and quality.
• Start by compressing images to reduce file size without losing quality.
• On-page SEO is optimizing on-site elements for search engine optimization to improve a URL’s visibility in organic search results.
• You’ll want to include images on your site to make it attractive, and maybe some videos too.

A medical article needs professional language, while a cooking blog can be more conversational. If someone asks “what is concept” give the definition immediately. Check out our dedicated guide for more advice on creating SEO-friendly URLs. So if your goal is to increase sales, “blue flowers” might not be the keyword for you.

Key Technical SEO Factors

Specifically, journalists looking for stats to include in their articles. This is the dirty little secret that sites use to get LOTS of backlinks on autopilot. And once my page cracked the top 5, Google hooked me up with sitelinks. Finally, add a snippet of content to your page that’s designed to fit inside that Featured Snippet box. And if you want to dig even deeper into the factors that are slowing down your site, you can also run a page from your website through WebPageTest.org.

Put Your On-Page SEO to Work

Page loading speed is a major on-page SEO ranking factor and Google has given much more weight to this metric recently. Adding images and other visual elements to your content is essential to keeping your readers captivated and engaged with your content. Think of your meta description like your Facebook ad copy, it’s role is to entice readers to click on your result.

Topical authority is a measure of how authoritative your website is about a specific topic. They can highlight ideas right in the search results for content you could create to help solve those pain points. Reddit, Quora, forums and other online communities are excellent places to find keywords.

By placing it in the URL, Google will understand the context of your page better. If Google saw your title said “How to Change a Tire” but your page just listed different types of tires, they wouldn’t rank your page for that keyword. It wouldn’t be relevant to the user’s query because it doesn’t focus on changing tires. If a user searches, “how to change a flat tire,” they expect to end up on a page that provides them with that information.

It impacts your website’s visibility on search engines and the user experience on your site. On-page SEO includes all activities that help optimize a single web page. The goal is to improve its visibility and keyword ranking on search engine results pages.

While the overlapping circles look nice, they’re presented that way because these efforts are all interconnected. For example, you’re not going to get backlinks (off-page) if your page content isn’t quality (on-page), and compressing images (on-page) helps with page speed (technical). This concept refers to how fast your site loads and how well it performs including on mobile devices.

You can either straight up copy these keywords into a spreadsheet. Most keywords are competitive for the simple reason that there are LOTS of sites trying to rank for them. I’ve talked about matching your content to search intent before. When I first got started with keyword research I’d focus 100% on search volume. On the other hand, my voice search study gives bloggers and journalists data that they can EASILY reference. You probably already have sitelinks underneath your result when you search for your brand in Google.